Email Chimpanzee Best for eCommerce Marketing

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What is Mailchimp?
Mailchimp is a marketing automation platform that allows you to create, send and analyze email and advertising campaigns. The software offers complete campaign transparency, email tracking, the ability to view success and click-through rates, customized reports, and the ability to manage subscribers and unsubscribers.Mailchimp allows you to create custom templates while choosing from a range of pre-made templates and campaigns.

Mailchimp is also available as a freemium solution – you can send up to 12,000 emails per month to 2,000 subscribers without any financial commitment. Most features, including access to marketing automation workflows and the ability to create campaigns, are available to free users, and the Mailchimp mobile app enables you to create and send campaigns, manage subscribers, keep a close eye on your account activity, and more.

Choose from a wide range of integrations and web services to streamline your workflow, synchronize customer data, generate more revenue and grow your business. Connect your online store to Mailchimp to capture order information, create targeted marketing campaigns, automate product follow-up and send personalized order notifications.Mailchimp offers support through an online knowledge base and technical support via email and live chat to help users resolve any issues that may arise along the way.

Typical Customers
Freelancers
Small Businesses
Medium-sized Businesses
Large Enterprises

Supported Platforms
Web
Android
iPhone/iPad

Supported Options
Email/Helpdesk
Chat
Knowledge Base
FAQ/Forum
24/7 (live reps)
Phone Support

Training Options
Live Online
Video
Webinars
Documentation

Key benefits of using Mailchimp
Automation: maintain a personal touch while removing manual tasks from your to-do list. Pre-built marketing automation creates space to focus on strategy. Welcome, re-engage and follow up with the people who matter to you.

Lists: Mailchimp helps users customize signup forms to match your brand so you can share it on your website and integrate it into your social media pages. You can also collect signups from various mobile devices or import existing lists. Users can also utilize existing integrations to help keep their data up-to-date between platforms.

Templates: Mailchimp offers a variety of pre-designed responsive templates. Users can also start from scratch and use the template builder for more customization. If you’re an HTML expert, you can write your own code using our flexible template language.

Campaigns: Email segmentation is easy with Mailchimp. Send campaigns to your entire list or target people based on available list data such as geographic location or their open/click history. RSS to email and automation workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Advertising: Find new customers and reconnect with existing customers through another channel by creating integrated Facebook and Instagram ads.

Reporting: Mailchimp’s reporting features help users understand who opens, clicks and returns for more content. These reports are mobile-friendly and can be exported to share with colleagues or customers. Tweets trending gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced statistics on how your campaigns are affecting website traffic. If you sell online, our reports can help subscribers understand how their email marketing is directly impacting sales on their website.

Cons
Lower pricing tiers offer fewer features than before
More expensive